Having a responsive and mobile friendly ecommerce website is really important. Read and discover how to create online store that is modern, simple, and loads fast!
Adapting and predicting new trends or changes can definitely give your ecommerce store a competitive edge. Mobile-friendly online business is one such trend where you need to adapt fast in order to stay in the game.
According to a research, the US online consumers are spending more time going through websites by using their smartphones or tablets as compared to desktop PCs. The mobile Internet browsing has experienced an incredible increase and it shows no signs of stopping.
Veteran designers have been talking about responsive designs and mobile-first approach for quite some time now. If you don’t have a mobile-friendly website until now, you are so late, however, that doesn’t mean that you can’t take an action now, After all, it is better late than never, right?
So, what exactly should you do? At this point, you need to design from start or redesign your ecommerce store and ensure it is adaptive, responsive, and user-friendly for all online mobile users. By doing so, your ecommerce site will appear and perform well on all devices such as smartphones, tablets, laptops and desktop computers.
While creating a separate website for mobile devices and tablets is a possible option, it is better if you go for a simpler and responsive design. That kind of design, will make it easier to run, manage, update, optimize, and market your online store. On the other side, a separate mobile website can help you with limiting photos and cutting down the content. If you can, we highly recommend you to consider creating an application as online consumers prefer browsing through the websites by using an app. For online stores and small businesses, creating a mobile-friendly design is enough. For mid-sized businesses and for larger corporations, creating an app is necessary.
Here are a few tips that will help you create a responsive and mobile-friendly website:
- Make it fast – This is one of the most important things you have to keep in mind when creating your online store. The internet speed is essential if you want to attract new customers and make them visit your website over and over again. The consumers who are browsing through smartphones usually prefer photos or videos over text. This is because they are usually on-the-go and they want to receive the information faster. Besides, photos are an absolute must for ecommerce websites, so you should definitely provide them with high-quality but low resolution version of the photos. When it comes to videos, you should use a video player and a modern technology that allows you to provide an impeccable video experience. You need to keep in mind that photo and video zoom functions should work well on almost all operating software and devices. The same goes for the content and all extra features. Too many lengthy pieces of content or many unnecessary features will do nothing but confuse or irritate your potential customers because it will take too long for your site to load.
- Make it simple – A cluttered or a complicated design will look really bad on a big monitor screen and really really bad on a mobile screen. You need to focus on creating a simpler version of your site. Start from the menu bar or the navigation. You need to present a simple drop-down menu under your description or business name. Keep the navigation short and straightforward.
- Keep the Touch factor in mind – All of your buttons and links should be large enough so that can be tapped easily without having to zoom every time to click on a link. You need to use space between buttons and links wisely.
Now that you know how to create online store that is responsive and mobile friendly, we encourage you to follow our tips and redesign your current website as soon as possible.
— Chris Mobbs (@chrisifg) 4 de febrero de 2018
Additional Reading: Setting Up a Successful Online Business